Stage No	Name of stage and directions of research	Degree of complexity in respect to information gathering and execution of research: ∆ - low, ∆∆- moderate, ∆∆∆ - high, ∆∆∆∆- very high	Section weight in total volume of work (%)
I	Definition of problems and establishment of research objectives	∆∆	10
	1. Market research: definition of key problems on the basis of available information on market state	∆∆∆	7
	2. Establishment of market research objectives based on problems facing an industry, a company	∆∆	3
II	Studying and selection of information sources	∆	5
	1. Open sources	∆	1
	2. Special sources (making inquiries to enterprises, statistical bodies, marketing services; checking the enterprise’s accounts, etc.)	∆∆	3
	3. Field researches (questionnairing, polling of industry enterprises and marketing services experts, etc.)	∆∆∆	1
III	Information gathering	∆∆∆	40
	1. Open sources	∆	10
	2. Special sources (obtaining information from enterprises, statistical bodies, marketing services, etc.)	∆∆∆	25
	3. Field researches (polling, etc.)	∆∆∆∆	5
IV	Analysis of information gathered Study of final goods (components) market conditions with region sampling.	∆∆∆∆	40
	1. Comprehensive analysis of industry market opportunities: analysis of factors determining tendencies of market development and general conditions of production in the region consumption of goods, market capacity, including that in regions, segmentation of the market study of goods manufacturing amounts in the industry market. State of domestic production market structure and competitive environment. Main strategies of competitors’ companies. Leader’s strategy	∆∆∆	5
	2.  Analysis of import and export effect By kinds of goods and groups of goods (analysis of export and import structures, study of company’s strategy in foreign markets, etc.)	∆∆	4
	3. Expected demand assessment of goods	∆∆∆	5
	4. Analysis of company’s potential (of competitor companies). Resources and technological base of the company (of competitor companies) production activities, production costs, company’s financial condition, reserves, innovations in the area of technologies and properties of goods, range of products and share of new goods, product life cycle, company’s production program, competitive advantages of goods and companies, including competitor companies, capabilities of competitor companies in market coverage, company’s market strategy.	∆∆∆∆	15
	5. Segmentation of the market and positioning of manufacturing. Selection of competitive strategy of the company study of competitive environment, preferences and demand of customers for final goods (components), analysis of factors determining segmentation of individual customers, analysis of factors determining segmentation of corporate customers, methods of positioning in target segments of the market (criteria and activities of the advantage of goods and company against those of the competitor), selection of customers attraction model, working out measures of stimulating demand in target segments of the market, product promotion.	∆∆∆∆	10
	Principal final results of the research (list) and  comments to them	∆	1
V	Presenting gained results	∆	5
	1. Preparation of the final report according to research results in printed and electronic forms	∆	5
	2. Research presentation (if necessary)